The rise of the ‘GranTechie’: closing the generational gap
New research reveals Aussie grandparents are riding the digital wave.
Move over Millennials and watch out GenZ. According to our latest research, Aussie grandparents are just as likely to be updating their Facebook status or Skyping family on the other side of the world as their younger counterparts.
The younger generations may think they are the most connected and tech savvy demographic in the country, however according to a new nbn™ research report*, a new wave of ‘GranTechies’ are embracing the internet at high speeds.
*The GranTechie research was commissioned by nbn, the company behind Australia’s broadband network, and developed by Colmar Brunton – June 2015.
Read more detail on our research.