Overview
Find out how selling products and services over the nbn network could benefit your business and uplift the digital capability of Australia. The nbn network is designed and operated to meet the internet needs of Australian homes and businesses. As a wholesaler, nbn relies on its ecosystem of Retail Service Providers (RSPs) to deliver products and services to end customers.
Benefits of selling nbn products and services
- Over 12M Australian homes and businesses have access to the nbn network.
- Hundreds of business nbn fibre zones across Australia, including a significant presence in regional areas.
- Ability to connect to non-premises locations to enable smart cities and Internet of Things (IoT) solutions.
- nbn delivers test and diagnosis tools that enable RSPs to deliver a brilliant customer experience, helping to reduce industry cost to serve and promote innovation and competition#.
- Flexible options for connection and delivery including outside of business hours, self-install kits and coordinated weekend appointments.
- Ability to leverage the nbn brand in market.
- Access to templates and material#.
- Access to market intelligence#.
- You have multiple options to be a part of the nbn ecosystem and sell nbn services.
- You can choose which products you want to sell to target the market you wish to serve.
# Access to tools and information varies depending on how you choose to sell nbn products and services. Different nbn wholesale or white-label providers may offer different options.
Key nbn products
nbn® Ethernet
The nbn Ethernet is an ethernet-based Layer 2 virtual connection that carries traffic between your equipment used to serve a premises and the nbn point of interconnect (POI). The Ethernet product is supplied by means of the nbn fixed line, wireless network or satellite network.
Our ethernet product has three distinct traffic classes:
- Traffic Class 1 (TC1) is designed for voice (specifically for Voice over Internet Protocol [VoIP] services),
- Traffic Class 2 (TC2) is designed to accommodate many business-critical data services (including video conferencing), and
- Traffic Class 4 (TC4) is designed for general internet data (including residential-grade internet).
business nbn® Enterprise Ethernet (EE)
Enterprise Ethernet is an ethernet-based MEF compliant Layer 2 virtual connection that carries traffic between your equipment used to serve a premises and an nbn POI.
The Enterprise Ethernet product is nbn’s flagship fibre access product delivering symmetrical speed tiers of up to 10Gbps*, with a 99.95% network availability target for providers^, designed to help reduce downtime for businesses. Most importantly, it is now available to an estimated 1.5M Australian business locations, providing high-performance fibre across the country.
^ Network availability target offered to service providers and measured across all Enterprise Ethernet services.
business nbn® Satellite Service (BSS)
The BSS product is an ethernet-based Layer 3 virtual connection that carries traffic between your premises equipment and the nbn Upstream Network. It is supplied by the BSS network.
BSS is built to support businesses, including enterprise and government customers, who require high quality bandwidth to access business critical applications.
BSS enables connectivity solutions for businesses with data collection devices all across Australia, including in regional and remote locations, or for customers needing real-time monitoring of remote infrastructure.
nbn® Ethernet
The nbn Ethernet is an ethernet-based Layer 2 virtual connection that carries traffic between your equipment used to serve a premises and the nbn point of interconnect (POI). The Ethernet product is supplied by means of the nbn fixed line, wireless network or satellite network.
Our ethernet product has three distinct traffic classes:
- Traffic Class 1 (TC1) is designed for voice (specifically for Voice over Internet Protocol [VoIP] services),
- Traffic Class 2 (TC2) is designed to accommodate many business-critical data services (including video conferencing), and
- Traffic Class 4 (TC4) is designed for general internet data (including residential-grade internet).
business nbn® Enterprise Ethernet (EE)
Enterprise Ethernet is an ethernet-based MEF compliant Layer 2 virtual connection that carries traffic between your equipment used to serve a premises and an nbn POI.
The Enterprise Ethernet product is nbn’s flagship fibre access product delivering symmetrical speed tiers of up to 10Gbps*, with a 99.95% network availability target for providers^, designed to help reduce downtime for businesses. Most importantly, it is now available to an estimated 1.5M Australian business locations, providing high-performance fibre across the country.
^ Network availability target offered to service providers and measured across all Enterprise Ethernet services.
business nbn® Satellite Service (BSS)
The BSS product is an ethernet-based Layer 3 virtual connection that carries traffic between your premises equipment and the nbn Upstream Network. It is supplied by the BSS network.
BSS is built to support businesses, including enterprise and government customers, who require high quality bandwidth to access business critical applications.
BSS enables connectivity solutions for businesses with data collection devices all across Australia, including in regional and remote locations, or for customers needing real-time monitoring of remote infrastructure.
Other nbn products and services
Pathways to become an nbn provider
Each pathway to sell nbn products and services may have a different impact on your time to market, your establishment costs and how you run your business. Each option may also influence your employee structure and capability requirements, infrastructure, regulatory compliance, legal and regulatory obligations.
Best for businesses with no existing telecommunications network infrastructure
nbn white-label providers have grouped together nbn services with their own value-added services to provide fully managed end-to-end nbn products that you can sell to your end customers, using your own brand(s). nbn white-label providers also provide additional integrated modular capabilities that address network management, billing, operations, customer support and service ensuring that all aspects of the nbn experience are managed on your behalf.
Usually, all your organisation is required to provide is your own branding, marketing and sales teams to sell the services. All other aspects can be managed by the white-label service provider.
Best for businesses with telecommunications expertise that wish to extend their market reach
Through this channel, nbn network access, network management and most operational aspects are managed by the nbn wholesale provider. However, you will need to provide first-level customer support and assurance, ensure that you can manage regulatory requirements and manage your own product framework, pricing, credit processes and billing systems. You will also need to ensure your systems integrate with those of the nbn wholesale provider.
This channel is ideal if you already have these capabilities and do not want the added requirement of managing your own network.
Best for businesses with comprehensive network infrastructure and services
This channel will require existing comprehensive network infrastructure including:
- the design, build, test and implementation of a fully-fledged network which plugs into the nbn backbone, which, depending on your existing capability, can increase costs and time-to-market significantly.
- you will need to fully manage your network, including monitoring, securing, and restoring faults. There are complex integrations with multiple nbn systems to consider.
- you will also be responsible for other essentials such as customer support, billing, product, pricing, compliance and the associated training.
Best for businesses with no existing telecommunications network infrastructure
nbn white-label providers have grouped together nbn services with their own value-added services to provide fully managed end-to-end nbn products that you can sell to your end customers, using your own brand(s). nbn white-label providers also provide additional integrated modular capabilities that address network management, billing, operations, customer support and service ensuring that all aspects of the nbn experience are managed on your behalf.
Usually, all your organisation is required to provide is your own branding, marketing and sales teams to sell the services. All other aspects can be managed by the white-label service provider.
Best for businesses with telecommunications expertise that wish to extend their market reach
Through this channel, nbn network access, network management and most operational aspects are managed by the nbn wholesale provider. However, you will need to provide first-level customer support and assurance, ensure that you can manage regulatory requirements and manage your own product framework, pricing, credit processes and billing systems. You will also need to ensure your systems integrate with those of the nbn wholesale provider.
This channel is ideal if you already have these capabilities and do not want the added requirement of managing your own network.
Best for businesses with comprehensive network infrastructure and services
This channel will require existing comprehensive network infrastructure including:
- the design, build, test and implementation of a fully-fledged network which plugs into the nbn backbone, which, depending on your existing capability, can increase costs and time-to-market significantly.
- you will need to fully manage your network, including monitoring, securing, and restoring faults. There are complex integrations with multiple nbn systems to consider.
- you will also be responsible for other essentials such as customer support, billing, product, pricing, compliance and the associated training.
Compare our pathways
| Capabilities required |
White-label provider |
Wholesale provider | Direct with nbn |
|---|---|---|---|
| Potential upfront investment | Negotiable* |
Negotiable* |
>$5M** (121 POIs) |
| Network connectivity to all or some of nbn's 121 POIs |
Via white-labeller | Negotiable* | Required |
| IT systems (order management, billing) | Via white-labeller | Required | Required |
| Customer service and management |
Via white-labeller | Required | Required |
| Product management | Via white-labeller | Required | Required |
| Sales and marketing | Required | Required | Required |
| Benefits | White-label provider | Wholesale provider | Direct with nbn |
|---|---|---|---|
| Optimal speed to market | Negotiable* |
Negotiable* | 6-24 months |
| Use of the nbn brand^ | Yes |
Yes | Yes |
| Access to nbn communications^ | Negotiable* | Negotiable* |
Yes |
| Access to nbn order and assurance tools |
Negotiable* | Negotiable* | Yes |
| Access to nbn incentives e.g., MDF# | Negotiable* | Negotiable* | Yes |
| Access nbn wholesale pricing | No |
No |
Yes |
* Where the term “Negotiable” is used in these tables, it refers to arrangements between your business and the white-label or wholesale provider, and not with nbn.
** Estimate based on connection to all 121 POIs. Businesses may be able to connect to POIs using nbn’s wholesale Virtual NNI / NNI Link product, which is not reflected in the cost estimate provided here. The BSS product has unique POI connectivity requirements. For more details, view the BSS product and technical information.
^ Requires agreements between partner and nbn via either:
- An nbn Information Agreement (facilitated by the wholesale or white-label provider);
- The nbn ICT Channel Partner Agreement (as part of the accreditation process of the nbn ICT Channel Partner program);
- Wholesale Broadband Agreement (WBA) – for the 'Direct with nbn' option.
# Qualifying criteria and conditions apply.