Mumpreneurs harness tech to strike work/life balance

Lower start-up costs and flexible work arrangements have led to a growing number of stay-at-home mums to set up micro enterprises.

With fast broadband being rolled out across Australia, the ability to work at home will allow more people, including a rising number of Mumpreneurs to live the life they want and achieve the ever sought after work/life balance.

A growing number of Australian women are now willing to go it alone, as a recent Bank West Business Trend Report shows, the number of women running a business has risen by 3.7% in the last decade.

Mumpreneurs are harnessing new technologies and social media platforms to launch products and services, Small Business Minister Bruce Billson told Fairfax Media in March of this year.

"They are leading the way in navigating new technology, new business opportunities, and the perennial challenge of balancing economic and family goals."

Carolyn Cresswell of Carman’s Muesli, Janine Allis of Boost Juice and Natalie Bloom of Bloom Cosmetics are just a few of the strong Aussie women who have harnessed the power of technology and built their empire from their kitchen bench.

No doubt starting your own business from home takes hard work and tenacity. Ultimately It’s a work/life balance juggling act, but overall the rewards, which are about how we control our time as much as money, are proving enough motivation for Australian women to give it a go.

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