NBN Co CEO Bill Morrow’s address to the National Press Club


NBN Co commissioned data analytics and economics firm AlphaBeta to investigate the social and economic impacts of the access network rollout. The results of the Connecting Australia Research show clear and positive social and economic outcomes as a result of the nbn™ broadband access network.

When the Australian Bureau of Statistics undertook the 2016 Census, it captured a snapshot of the social and economic impact of one of the largest nation-building projects in Australia’s history.

With this comprehensive data, and other data collected from survey, OECD, and economic modelling, we could now measure how Australia’s economy and society had changed in regions connected to the nbn™ broadband access network, and those that were not.

Economics and data analytics advisory firm AlphaBeta was able to measure the “nbn™ effect” by analysing the behaviour of 24 million people and 10 million households.

This research establishes an important statistical baseline to measure the impending impact of Australia’s digital transformation over the years and decades ahead.

Detailed methodology:

A detailed description of AlphaBeta’s methodology can be found here: AlphaBeta methodology.

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