The times are e-changin': Making the 'Aussie Dream' a reality
A quiet lifestyle revolution is sweeping suburban Australia - it's the dawn of the 'e-change' age.
Leading Australian demographer and author of the nbn-commissioned Super Connected Lifestyle Locations report, Bernard Salt reflects on our nation’s overall fixation on lifestyle and subtle rise of the “lifestyle town".
Give an Australian half a chance, they will take the lifestyle option every time.
Somewhat obsessed with lifestyle – from cute, suburban cul-de-sacs to exposed-brick, New York-inspired apartments – Australians’ lifestyle fixation lies primarily in having a balanced work and home life.
However, for almost two decades, I've noticed a quiet revolution has begun taking place – the Aussie Dream no longer means slick, inner-city living.
The re-location and cultural shift I see is different, and taps into Aussies' fundamental desire to live a non-metropolitan life.
So what does this actually mean? It means to live in the country, or by the sea, on the fringe of a capital city.
And why? For the views, for the water, for the space, for the affordability, but overall, and overwhelmingly for the lifestyle.
How? With super connectivity via the nbn™ network, living in the capitals' edges, remoteness isn't an issue.
I call these locations, lifestyle towns, hence the Super Connected Lifestyle Locations report.
The rise of lifestyle towns
Source: Super Connected Lifestyle Locations report
This idea of forsaking the city and suburban commute, moving to a lifestyle town and maintaining your job by telecommuting is an 'e-change'.
It's the new-age fusion of the familiar terms, tree change and sea-change. And in 2016, I punt on the coming of the e-change age.
Lifestyle towns are undeniably on the rise. Did you know within 150 km of Sydney (approximately a two-hour drive) there are more than 100 towns on the beach and countryside?
From mini-metropolitans such as Newcastle and Wollongong to retirement Southern Highland retirement hubs, Bowral and Moss Vale.
In Victoria, there are more than 160 lifestyle towns within Melbourne’s two-hour radius, over 140 in Queensland, 50 in W.A and 80 in S.A.
Read more about these towns here.
As the nbn™ network rollout continues to expand, the number of lifestyle towns, or rather e-change zones will grow, and a social movement will follow.
From education to e-change, take a look at how connectivity will impact Australian lifestyles this year... and beyond in our special blog series.