NBN Co Blog

Australians will be using more than seven times as much internet protocol data in 2016, a new report from one of the world's largest networking companies has predicted.

Internet protocol traffic is forecast to grow from 97 petabytes a month in 2011 to 708 petabytes a month in 2016, according to the Cisco Visual Networking Index Forecast (2011-2016).

Within just four years, Cisco expects the gigabyte equivalent of every movie ever made to cross the global internet every three minutes.

The rapid growth in internet usage clearly shows why Australia's national upgrade to a reliable broadband infrastructure is so important.

But there's a deeper point: it's not just about downloads.