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Tue 17 JUL
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The digital economy: is your small business ready?
Posted on Tuesday 17 July 2012 by Sean Casey
In 2012, the question is no longer: "Will high-speed broadband benefit my business?" - it's "how should I adapt my business to take advantage of the opportunities high speed broadband presents?
To date, much of the discussion around the NBN has been around how it would enable Australian small businesses to get ahead in the online-enabled world.
Australia is still one of the most expensive countries in the world for broadband, which suggests that while small businesses might recognise the benefits of high speed broadband, many will still be struggling with the cost of integrating their business online.
But where the NBN has already gone live in our regional first-release sites, we're seeing that take-up rates among small businesses is ahead of the curve.
Companies as diverse as a party supplies business in rural South Australia and an IT support business in inner-city Melbourne are starting to see the benefits of affordable, high speed broadband to their small businesses..
What's more, the NBN is contributing to a nascent but exciting societal shift. Entrepreneurs such as Paul Gosney, who owns and runs a photography business originally based out of Sydney, are able to move out of cities to NBN-connected regional sites to take advantage of the benefits of a regional lifestyle with high speed NBN connectivity.
Paul re-located to Kiama on the south coast of New South Wales last year to not only run his image and data-heavy business more efficiently over the NBN, but to also access the lifestyle gains of living outside the city and tele-working.
Small business: making the most of high speed broadband
This Wednesday 18th July I'll be participating in an online panel hosted by Business Enterprise Centres (BEC) Australia focused on getting micro and small businesses ready for NBN. I'll be joined by speakers from Telstra, Netregistry and Sensis for a live chat at 5.30PM EST.
If you're a small business interested in learning what the NBN will mean for your business I would urge you to attend this interactive informative session.
Visit BEC Australia to register your interest and get your questions ready!
View more about:
Small business
By Sean Casey, Advisor - broadband applications
Sean facilitates the development of new usage models for high speed broadband in health, education, energy, government, regional development, local communities and other key sectors of community.
When we talk about speeds delivered over the National Broadband Network, we are referring to the wholesale speed to telephone and internet service providers. The speed you can achieve, and services you can use, on your individual connection will depend on many factors including the services you subscribe to, the software and communication protocols you use, quality of your equipment and connection to your home/business, the broadband plans offered by your telephone or internet provider and how it designs its network to cater for multiple users.
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